Build Trusting Relationships
A partnership is built on trust and collaboration. Don’t just market to your audience, partner with them. With Therapeutic Marketing’s individual Therapeutic Communities, healthcare companies and brands are positioned as partners in treatment pathways developed for and by professionals and consumers. The concept is both promotional and educational, and provides a unique online environment to improve communications among industry professionals and, ultimately, improve patient outcomes.
Target Your Message, Extend Your Reach
Healthcare executives, clinicians, payors and patients share a common goal — quality, affordable care. Yet reaching these diverse populations typically requires a portfolio of costly marketing campaigns. Now pharmaceutical, biotech, medical device and other healthcare product or service companies can reach these audiences with a single marketing effort. Therapeutic Marketing’s Therapeutic Communities are integrated networks of specialty health portals that provide news, resources and community to key stakeholders with interests in specific therapeutic categories.
Connect with Patients
Patients and their loved ones, perhaps more so than anyone throughout the continuum of care, seek quality, trustworthy information. However, navigating the world of healthcare can prove intimidating even to the most educated consumer. Factor in the World Wide Web with tens of thousands of health-related websites (many with questionable sources), and the challenge of finding reliable information becomes that much greater. Therapeutic Marketing’s individual Therapeutic Communities strive to deliver both news and resources in comfortable and informative online environments where patients, family members and friends can convene, communicate and focus on what matters most — their health and wellbeing.
Market to Industry Decision Makers
Now you can reach healthcare professionals in an easy and cost-effective way. Therapeutic Marketing’s individual Therapeutic Communities open the lines of communication between executives, clinicians and payors by providing independent environments that promote the free and open exchange of ideas on important issues and the business of treating patients. With a variety of professional resources and industry-specific news provided via an impartial third party, partnering with targeted audiences within specific therapeutic areas is easy, and trust — perhaps the most critical component when establishing client relations — comes naturally. Sponsor a Therapeutic Community to reach your audience and establish a trusting relationship.
- Relationships
- Targeted Mktg
- Patient Mktg
- HCP Mktg
Therapeutic Communities
Specialty Health Portals with Universal Appeal
Therapeutic Communities take healthcare marketing to a whole new level by relaying your message via a trusted, comprehensive specialty health portal owned and operated by an independent third party, Therapeutic Marketing. Traditionally, online promotional programs target a particular audience in a specific disease state. Therapeutic Communities, however, focus on developing complete web properties that connect, inform and educate a variety of professional and consumer audiences with a common interest in a single therapeutic category. Providing news, resources and community important to all involved throughout the continuum of care enables us to unite in our universal effort — to provide better treatment pathways and cures for patients and families living with a particular illness.
Behavioral Health Central
Therapeutic Marketing’s premier Therapeutic Community — Behavioral Health Central — is an online news, resources and community environment focused on keeping behavioral healthcare industry executives, clinicians, payors, patients and others connected, informed and educated. This Therapeutic Community provides access to thousands of mental health and substance-related articles; breaking news stories; exclusive features with industry thought leaders; comprehensive treatment center and therapist directories; an extensive member network; informative and holistic condition-specific portals with health-risk assessment questionnaires evaluated and followed up on by behavioral healthcare specialists; industry-specific member groups for a more personalized user experience; and much, much more — all conveniently located in a single online resource. Visit Behavioral Health Central today for a dynamic web experience.
Watch for these Therapeutic Communities coming in January 2010!
Bone Health Central
Cardio Health Central
Oncology Health Central
Diabetes Health Central
News Letter
Polls
We Deliver!
We bring it all together to create specialty health portals that facilitate trust, communication and integrity.
ther•a•peu•tic (thr-pytk)
adj. 1. Of or relating to the medical treatment of a disease or condition.
com•mu•ni•ty (k-myn-t)
n. 1a. A group of people having common interests; 1b. A group viewed as forming a distinct segment of society; 2a. Similarity or identity; 2b. Sharing, participation, and fellowship; 3. Society as a whole; the public.
mar•ket•ing (märk-tng)
n. 1. The part of a business which controls the way that goods or services are sold.
con•nect (k-nkt)
v. 1. To join together; 2. To establish a rapport or relationship.
in•form (n-fôrm)
v. 1. To impart information to; make aware of something; 2. To give or provide information.
ed•u•cate (j-kt)
v. 1. To provide with knowledge or training in a particular area or for a particular purpose; 2a. To provide with information; inform; 2b. To bring to an understanding or acceptance; 3. To stimulate or develop the mental or moral growth of.
Connecting
Bringing executives, clinicians, payors, patients and others together through one central online community.
Informing
Providing breaking news, treatment updates, the latest research, exclusive interviews and so much more.
Educating
Sharing resources and learning from each other about what works — and doesn’t work — in our universal quest for quality, affordable care.
Impacting
Making an impact, affecting outcomes, enhancing patient care, improving quality of life.